The EIGHTYTWENTY way of living.
When you wear Eightytwenty, you’re not just choosing clothes—you’re embracing a way of life. Inspired by the Pareto Principle—the idea that 80% of your results come from 20% of your actions —we focus on creating the wardrobe essentials that truly matter.
Our pieces are designed to be your go-to favorites: effortlessly simple, endlessly versatile, and impactful every time you wear them.
Our story
We set out to create a brand that simplifies modern life through thoughtful design and purposeful choices. This principle guides us to prioritize timeless essentials over fleeting trends.
Rather than overwhelming you with endless options, we design versatile, high-quality pieces that combine comfort, style, and durability—ensuring they become the staples you love and rely on.
Much like the 80/20 rule promotes efficiency, our clothing is crafted to offer maximum value, wearability, and confidence. With Eightytwenty, you get a curated collection of pieces that prioritise the essentials so you can focus on living your best life.
